The Most Marketable Skills in Marketing to Learn 2023

Every day, consumer decisions are influenced by marketing. From newspaper ads to modern viral videos, marketing has continually shaped how people make purchasing choices. For this reason, businesses are constantly looking to add new marketing professionals to their teams. A career path in marketing is a lucrative one filled with opportunities.

According to the U.S. Bureau of Labor Statistics, marketing roles are estimated to grow by 10% from 2020 to 2030.

Whether you're fresh out of college looking to land your first marketing gig or are a seasoned professional hoping to branch out and advance, you want to stand out in a job search by showcasing the skills you have that match what hiring managers are currently seeking.

What Are the Most Marketable Skills for Marketing Professionals?

Beyond just the fact that marketing is now heavily reliant on digital channels, there are specific skills that can help elevate your resume. Here are some of the most in-demand marketing skills that professionals need today.

Content Marketing

One of the most important ways to reach customers is targeting them with content throughout the buyer’s journey. From initial product research to decision making, brands are looking to reach their customers with content that tells a compelling story.

Some of the skills within content marketing that are in premium demand include copywriting, video creation, press release writing, and ad management. Most companies are looking to hire someone who can produce content and build a cohesive strategy around how it will be used, measuring the results of each piece.

Social Media Marketing

In 2020, more than 3.6 billion people actively used social media worldwide. By 2025, the number of users is estimated to reach almost 4.41 billion. These numbers indicate just how important it is for businesses to reach their customers through social media platforms.

For this reason, being able to manage social media marketing can help set you apart during a job search. Not only are hiring managers looking for professionals who are comfortable navigating popular platforms, such as Facebook, Instagram, LinkedIn, and Twitter, but they also want to hire talent that knows how to create targeted campaigns on these platforms, reaching specific customer audience segments with paid ads backed by an organic strategy.

Search Engine Optimization

From locating a restaurant for dinner to researching a product, customers turn to the internet to find quick answers and make purchasing decisions. For brands to stand out, they need to rank well on critical keyword searches via Google and other online search platforms.

This is where search engine optimization plays a critical role in any marketing strategy. Many brands are looking to strengthen their market share by hiring in-house SEO specialists. Having a background in SEO is a quick leg up when applying for marketing roles and continuing to stay abreast of the latest SEO trends will help you advance into more technical marketing roles.

Marketing Technical Skills

In addition to the broad skill sets already discussed, marketing-related technical knowledge is also of particular interest to hiring teams. Being proficient in any of the following and listing this on your resume can help move your application to the top of the pack:

• HTML
• Adobe Acrobat
• Adobe Premiere Pro
• Google Analytics
• Content management systems (CMS)
• Hootsuite

How To Develop the Most In-Demand Marketing Skills

Now you know the marketing skills that businesses want. But what if you don’t have those skills yet? Don’t let panic set in! Many marketing professionals start out with only a handful of the above skills and learn as they go. The key is to continually grow your marketing skills and to look for ways that you can broaden your knowledge.

Need a little help? Here are a few suggestions on how to build new business marketing skills:

• Look for opportunities at work. If you are currently employed, look for creative ways to learn while on the job. You can do this by volunteering for projects that will allow you to learn new skills, by requesting the ability to take courses through your company, or by shadowing a professional in your organization.
• Invest time each day in learning. With how much information is available on the internet, a lot of the most marketable skills you want can be learned via online platforms. Take the time to pick one area where you’d like to grow and find an online course or tutorial that will teach you this skill.
• Work with a staffing agency. In many cases, even if you don’t have every marketing skill listed in a job ad, you could still be qualified for the role. Working with a staffing agency can open up doors and help you land positions that offer additional training on the job.

Branch Out With AG Studios

If you’re ready to showcase your marketing skills and look for new opportunities, be sure to connect with AG Studios, a branch of Advantis Global, that's actively hiring for creative positions. Our recruiters are there for candidates and talent before, during, and after jobs or contracts have been secured. We’re focused on helping you advance your career and can work with you to ensure that you are showcasing your most in-demand marketing skills. Not only can this help you move forward in your career, but it can also give you the chance to develop new marketing skills that will continue to pay off down the road.

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