ABOUT THIS FEATURED OPPORTUNITY 

MUST BE ONSITE 3 DAYS AND REMOTE 2 DAYS in Bradenton, FL

We are seeking a Customer Relationship Marketing Specialist to join the Digital Team in focusing on the customer-centric digital experience through personalized interactions throughout the customer lifecycle.

• Works with leadership, Marketing, and Sales to develop strategy for the management of customer interactions throughout the customer lifecycle
• Proposes and contributes to a holistic CRM strategy and determines optimal place to apply personalization in partnership with marketing and campaign
• Leads and provides strategic input to enable 360 communications with customers and continually test, analyze, and manage performance to support ongoing improvement
• Understands and designs personalization between key channels; design digital strategy to align customer personas with communications and channel preferences
• Facilitates design thinking for the application of personalization and measurement to digitize aspects of relationship management (e.g, gamification, loyalty, campaigns), including defining the strategy to incorporate feedback
• Collaborates with other leads to govern, measure, and manage experience design work (e.g. KPIs)
• Drives work that complies with a clear product lifecycle management and partners with other teams to share ownership of the end-to-end business process
• Identifies key moments across the customer journeys where the experience can be improved through the implementation of digital opportunities

THE OPPORTUNITY FOR YOU  

• General knowledge of ESP tools.  SailThru CRM Platform knowledge a bonus
• Utilized a project management tool in a previous role
• Understanding of User-Centered Design principles
• Sound understanding of the digital landscape with demonstrated understanding of digital and Internet technology

KEY SUCCESS FACTORS

• Bachelor’s Degree in Marketing, Communications, or related field
• At least 3 years of relevant experience in Marketing or Communications
• At least 2 year’s experience working with CRM and CMS systems
• At least 2 years of working in a consumer product goods retail environment
• Proficient with Microsoft Office or iWork applications

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