Importance of Selling a Job to a Candidate When Recruiting

These days, it's tough to find good talent. When you do, you have to figure out how to sell the job to them so that it hooks them in and makes them want to apply. Of course, you must understand, if they are as great as you think, you're likely not the first one to reach out to them with the perfect opportunity. There is a lot of competition, so you need to be smart about selling your job.  

This article will explain how to sell a job in recruitment to candidates once you get them to listen to you. The tips provided here should teach you how to convince a candidate to accept the offer and help deter job seekers from rejecting job offers.

Find out what they want

You've spent a lot of time and effort to find this candidate, and you've gotten their interest enough that they are on the phone. The last thing you want to do is rattle off the details of the jobs and benefits you are offering. Instead, you want to ask them questions.  

Ask what they are looking for in a job- not just the salary, but their priorities. Tailor the perks of your job to their requirements, and you're more likely to convince them that it's the best option.

Point out why they are the perfect fit

Telling them, they are the perfect fit is only going to go so far. You need to explain it to them by using details you've learned about their skills and experience. This shows them that you have done your research and want to help them find a job they love.  

When pointing out the skills needed for the job, point out how their background is suited. Doing this will increase their confidence that they are the ideal fit and will be more likely to consider it seriously.  

Of course, it’s better to have a verbal conversation to convince them, but sometimes, you may need to email to convince a candidate to accept the offer.

Sell the company & culture

Selling a job to a candidate is not always an easy process. The brand and culture of a company have a significant impact on whether or not the candidate will want to join. It has been said that 75% of job seekers won't apply for a job if they don't like the brand, and 35% would turn down a job offer if they didn't feel the company was a good cultural fit- even if it was ideal in every other way.  

If you're a recruiter for the company, you'll have plenty of experience to explain why you chose to work for that company, how long you've been there, and more. On the other hand, if you are a recruiter for an agency, gather some intel from current employees about why they have chosen to work there.  

No matter what, you need to highlight the selling points of the employer to the new candidate in a way that captures their attention and piques their interest. When bringing up company benefits, be honest. Don’t try to dress them up. The candidate will see right through that and will likely reject your offer.

Conclusion  

These days, it's hard to find suitable candidates for your job openings. When you do, you must work to convince them that they are the perfect fit. Hopefully, these tips for how to convince candidates in recruitment have been helpful. However, you must be honest- don't oversell it- but do help them see how they could benefit the team.

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